AKA: How Iâm Replacing Agencies and Teams With AI, Automations, and Taste
Growth is no longer about headcount. Itâs about leverage.
Vibe Marketing is what happens when a single founder or marketer replaces:
- 1 paid media manager
- 1 SEO strategist
- 1 copywriter
- 1 analyst
- 1 creative director
…with AI, automations, and a system that compounds.
Itâs not a framework. Itâs an operating model Iâve battle-tested across my clients over the last year.
This post is a manifesto + tactical blueprint on how I run $6M+ ARR worth of marketing with no team, no noise, and zero burnout.
Let’s vibe:
What Is Vibe Marketing?
Vibe Marketing = building growth systems around intuition, AI, fast iteration, and taste.
You donât need attribution to the fifth decimal. You need momentum. You donât need 12 dashboards. You need one sharp story. You donât need a 10-person team. You need a vibe that sells.
Youâre not optimizing campaigns. Youâre creating culture.
The Stack: Tools I Actually Use
Strategy + Direction
- Apple Notes (raw brain dump â strategy doc)
- Notion (playbooks, workflows, tracking)
AI + Copy
- Claude 3.5 (everything from headlines to landing pages)
- ChatGPT 4 (quick drafting, outlines)
Visuals + Assets
- Figma (design system + landing blocks)
- Midjourney (ads, album art, aesthetic previews)
- Giphy Capture (product gifs in 30 seconds)
Traffic + Distribution
- GA4 + Looker Studio (single source of truth)
- Google Ads Scripts + Meta CAPI + TikTok Pixel (fully automated)
- pSEO engine (structured content > weekly blogs)
- SparkLoop + ConvertKit + Webflow CMS (for lists and SEO lifts)
Automation Layer
- Zapier + Make + GTM + Slack alerts
- Scheduled Claude workflows (generate + post)
- Link shorteners with UTM memory
What Vibe Marketing Looks Like (In Practice)
- I donât write ad copy â Claude does, I edit.
- I donât test 20 headlines â I test 3 great ones with taste.
- I donât analyze dashboards daily â I get weekly Slack alerts for key metrics.
- I donât run split tests â I just ship better ideas, faster.
Youâre not optimizing. Youâre authoring. Youâre not guessing. Youâre curating. Youâre not âdoing marketing.â Youâre building a vibe worth buying into.
Examples From My Stack
- 300%+ ROAS with zero agency input (I check my ads account 1x daily).
- pSEO â 1,000+ pages built with Claude-enhanced modules
- Retargeting stack runs fully auto via GTM + CAPI + scripts
- Waitlist funnel runs on auto (Klaviyo â GA4 â GTM â Meta)
- Every influencer touchpoint tracked down to âpost â paidâ attribution
- Entire growth stack run by 1 person (aka me)
- No SEO writers, just Claude + Airtable + pSEO blocks
- All CTAs tracked in GA4 down to conversion source
What Makes It Work
- Taste
You canât delegate this. Itâs what makes 1 ad win and 9 others die. - Speed
Donât build the perfect campaign. Build one today and a better one tomorrow. - Systems > Hustle
I donât outwork agencies. I out-system them. - AI-First Thinking
Claude isnât a tool. Itâs a growth team in a box.
Donât Be a Growth Hacker. Be a Vibe Marketer.
Growth hacking is dead. Optimization is table stakes. Vibe Marketing is about creating magnetism at scale.
Itâs how small brands win against funded ones. Itâs how solos out-ship teams. Itâs how I run millions in ad spend and SEO with <1 hour/day.
People buy energy. Give them a reason to feel something.

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